NEWS

Against the backdrop of increasingly fierce competition in the global home appliance industry, Kefei (Hangzhou) Trading Co., Ltd. has achieved a new breakthrough with its rich experience in the international market and strong brand agency network. On November 1, 2024, Finnish high-end home appliance brand FINLUX officially debuted in China and held a grand press conference in Hangzhou, marking FINLUX's official entry into the Chinese market.

Since the initial agreement between Coffin Trading and VESTEL Group was reached in July 2023, after a year of careful preparation, the FINLUX brand has finally entered the Chinese market. FINLUX, as a leading home appliance brand in Northern Europe, has gained widespread recognition worldwide for its outstanding quality and technological innovation. Its products cover multiple categories such as refrigerators, washing machines, dryers, ovens, steamers, wine cabinets, coffee machines, dishwashers, etc., providing Chinese consumers with high-quality choices.

This press conference invited core agents from across the country, and specially invited Deputy General Manager of VESTEL Group Asia Pacific, and General Manager of Mastro Shanghai, to deliver speeches. Their brilliant speeches showcased the global development strategy of the FINLUX brand and its ambitious future in the Chinese market. This undoubtedly laid a solid foundation for FINLUX's start in the Chinese market.

In addition to offline press conferences, Kefei Trading has also launched official FINLUX flagship stores on multiple e-commerce platforms, including the Xiaohongshu flagship store and the JD flagship store. Consumers can conveniently purchase fully imported FINLUX products through these channels and enjoy high-end home appliances produced to strict European standards at the most competitive prices. This measure not only provides Chinese consumers with a better shopping experience, but also lays a good foundation for FINLUX's further expansion in the Chinese market.

With the comprehensive layout of the FINLUX brand in the Chinese market, we believe that more and more Chinese households will enjoy this high-end home appliance product from Northern Europe. Kefei Trading will continue to adhere to the concept of "high quality, high cost-effectiveness, and high-quality service", continuously introduce more global leading brands, bring more high-end home appliances to Chinese consumers, and improve their quality of life.

FINLUX Hangzhou Exhibition Hall coordinates: Room 901, Building A, Yihuang Creative Center, Dingqiao, Shangcheng District, Hangzhou