NEWS

On November 1, 2024, against the backdrop of increasingly fierce competition in the global home appliance industry, Kefei (Hangzhou) Trading Co., Ltd. successfully introduced the Finnish high-end home appliance brand FINLUX into the Chinese market with its rich experience in deeply cultivating the international market and strong brand agency strength. The first press conference of the FINLUX brand in China was held grandly in the FINLUX exhibition hall, Building A, Yihuang Creative Center, Dingqiao, Shangcheng District, Hangzhou, marking the official start of this Nordic brand's new journey in China.

Strong alliance, laying out the high-end market in China

Since the strategic cooperation between Coffin Trading and European home appliance giants in July 2023, the two parties have gone through more than a year of preparation, from product localization and adaptation to channel network construction, ultimately achieving the perfect landing of the FINLUX brand. As a benchmark in the Nordic home appliance industry, FINLUX takes "minimalist design, technological innovation, and environmental protection concept" as its core. Its products cover a full range of categories such as refrigerators, washing machines, dryers, ovens, steamers, wine cabinets, coffee machines, and dishwashers. It is committed to providing Chinese consumers with high-end lifestyle solutions that combine aesthetics and functionality.

Global strategy resonates with China's vision on the same frequency

At this press conference, core agents from all over the country gathered together. Not only that, the organizers also specially invited the Deputy General Manager of Vestel Group Asia Pacific region, and the General Manager of Maestro Trading Shanghai, to attend the event and deliver speeches. Their brilliant speeches comprehensively showcased the global development strategy of the FINLUX brand to everyone present, while also demonstrating the brand's ambitious future in the Chinese market. The measure of inviting important guests and giving wonderful speeches at this press conference undoubtedly laid a solid foundation for FINLUX to take the first successful step in the Chinese market. The entry of FINLUX into China is not only an important step in brand globalization, but also a deep response to the needs of Asian consumers.

Make efforts across all channels to create a high-end consumer experience

In addition to the completion of the offline exhibition hall, Kefei Trading has simultaneously launched the FINLUX online layout, and the official flagship stores of JD.com and Xiaohongshu have been officially launched. Consumers can conveniently purchase fully imported products through e-commerce platforms and enjoy high-end services of "Nordic quality, global synchronization". FINLUX is committed to improving the quality of life for more Chinese families at a better cost, and has also established a comprehensive after-sales service system to enable consumers to enjoy convenient service support.

Future outlook: Deeply cultivating the local market and continuously innovating

With the upgrading of Chinese consumers' demand for quality living, FINLUX will rely on the localized operational capabilities of Coffin Trading to continuously launch innovative products that meet the usage habits of Chinese households. By collaborating with local e-commerce platforms, FINLUX has brought its home appliances to more Chinese households, allowing consumers to experience an efficient and energy-saving home appliance lifestyle while enjoying advanced technology. Kefei Trading also reiterates its mission - based on the principles of "high quality, high cost-effectiveness, and high-quality service", introducing more international leading brands to help China's home life move towards a new stage of high-end and intelligent development.